![]() There’s a reason why many of today’s engagement products are embedded as integral components of large content sites. Therefore, they offer new tools and personally targeted avenues for different brands’ needs that larger companies like Google and Facebook do not offer. To compete strongly in this industry, publishers need to offer new segments that only they have the ability to offer advertisers. One competitive edge that publishers have is that Facebook and Google cannot provide these kinds of segments, which makes involving users with the content even more critical for publishers.Įvery year, direct budgets are reduced, and marketing managers cut and transfer the budget to Google or Facebook advertising.
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